Opening of “Japan Discovery Square ~ supported by Nippon Travel Agency~” at Thonglor Nihon Ichiba (Thailand)

Nippon Travel Agency has opened "Japan Discovery Square ~ supported by Nippon Travel Agency~", a Japanese antenna store operated by our company, in the Thonglor Japanese Market "Thonglor Nihon Ichiba" which reopened after renovation on November 22 in Bangkok, Thailand,

The Japan Discovery Square serves as a platform for promoting Japan's regional tourism resources in Thailand. It aims to attract visitors to Japan and sell local products in collaboration with Japanese regions and local governments.

Left : Antenna Shop operated by NTA "Japan Discovery Square" at Thonglor Nihon Ichiba

Right : Yupharet Eakturapakal, Representative director of J VALUE which newly manage Thonglor Nihon Ichiba (Right) and Yuji Fukuoka, Deputy Director of NTA Solution Sales Headquarter (Left)

Japan Discovery Square is an antenna store designed to connect with Thai visitors of the Thonglor Nihon Ichiba, who are highly motivated to explore Japan. The booths will be available for a limited time with a maximum of 3 booths that can be used for various promotional activities, from exhibiting and sales.

For the Opening event on the 22nd, we have collaborated with Mie Prefecture, Sakai City in Fukui prefecture, and Tarumi City in Kagoshima prefecture to promote tourism and showcase local specialties.

In the future, our initiatives will expand beyond exhibition and sales, we plan to work in conjunction with the Thonglor Nihon Ichiba ato host events to attract visitors to Japan. This will involve utilizing popular Thai influencers, actors, and artists, as well as organizing products fairs at supermarkets in Bangkok simultaneously.

▼ Thonglor Nihon Ichiba https://thonglornihonichiba.com/

Thonglor Nihon Ichiba is a specialty market located in the Thonglor district of Bangkok, Thailand, that showcases Japanese food culture and products. The market offers a diverse range of Japanese items and services for local residents interested in Japanese culture. With a wide variety of Japanese foods, goods and crafts, the market is a unique destination for visitors to rediscover and appreciate the charms of Japan. In addition to being a market, It also serves as a community hub, providing visitors with opportunities to deepen their understanding of Japanese culture through regular Japanese festivals and events. Following the recent reopening, the market is managed by G・YU Creative, a company active in the local entertainment business, which plan to host regular marketing events to attract inbound visitors to Japan.

▼Japan's Inbound from Thailand

In 2023, Thailand ranked 6th among countries in terms of the number of tourists visiting Japan. It is is a important market for Japan's inbound travelers, especially considering the share of tourists visiting Japan. Notably, many of these visitors are repeat travelers who have been in Japan multiple times, and can be expected to continue to attract visitors to Japan. In proportion to the large number of repeat visitors, it shows a strong interest in Japan's regions and culture. Given these characteristics, many regions and municipalities in Japan have made Thailand a priority market, and it is important to further strengthen the promotion of local tourism resources and content that can attract more visitors from Thailand.

The promotion of local tourism resources through "Japan Discovery Square" will be a mechanism that contributes to the enhancement of local people's loyalty to the region.