Nippon Travel Agency celebrates its 120th Founding anniversary in 2025

Nippon Travel Agency (Head Office : Chuo-ku, Tokyo; President : Yoshiteru Koyano) will celebrate its 120th founding anniversary in 2025. The founder of Nippon Travel Agency has always emphasized the importance of hospitality as the cornerstone of our operations: " We will always be close to our customers and strive to create attractive travel experiences and provide warm hospitality, so that our customers can enjoy the excitement and satisfaction of our services.". We will continue to uphold this spirit, which is our company's identity, as our universal values, and over the past 120 years, we will continue to connect our customers with local cultures and lifestyles through "travel" with our customers in mind, no matter what time of the year.

NIPPON TRAVEL AGENCY 120th ANNIVERSARY LOGO

Founded in 1905, Nippon Travel Agency is Japan's oldest travel agency. The first step in the travel industry began in Kusatsu City, Shiga Prefecture.

▶ Nippon Travel Agency History video:

https://youtu.be/EfA3ELX8jwE (Japanese)

We have created the "Nippon Travel Agency 120th Anniversary Logo" to express our gratitude for the benefits we received from the local community and our ties with the people who live there over the 120 years since our founding. We will plan events to commemorate the 120th anniversary with this logo in 2025.

CONCEPT : TOWARD A SOCIETY THAT CREATES A NEW SUSTAINABLE AND SPIRITUALLY RICH FUTURE

Looking back on its 120-year history, Nippon Travel Agency will continue to pursue and contribute to realizing a sustainable society in cooperation with its global and local partners, while carrying on the spirit that has guided the company since its founding. We will also build a sustainable and co-creative business that goes beyond the boundaries of the travel industry to design the future of local communities so that local communities and travelers can enjoy the "new, spiritually rich future" we will create.

THEME : THANKS MORE CONNECTED FUTURE

For 120 years, Nippon Travel Agency has been supported by many customers and local residents. We will continue to extend this "THANK YOU" to our customers and local communities in the future. From our founding to the future, we will continue to deepen our ties with local communities, nature, and culture, and share the excitement and joy of our customer, thereby preserving the unique tourism resources of each region. We will continue to deliver environmental and community-friendly travel and enjoy a " more and more connected future" that will bring smiles to everyone's faces!

ONGOING 120th ANNIVERSARY PROJECTS

1. 120th Anniversary Project "We are going to the Moon !"

https://www.nta.co.jp/galaxyproject/120th-project/

Nippon Travel Agency is studying the possibility of space travel for everyone in the 2030s.

As a first step toward the challenge of a future where travel to the moon is possible, we will send your thoughts and feelings to the moon.

Messages are scheduled to arrive at the Moon in the fall of 2025!

2. Production of a local Rakugo Story following the footsteps of the founder, Shinsuke Minami !

Rakugo storyteller Koshira Tatekawa is visiting Kusatsu City, Shiga prefecture, where the company was founded, and is conducting an in-depth interview with the founding family.

He is creating an original new rakugo story that is fun to listen to and enjoyable to travel to!

The Rakugo is scheduled for completion in March!

Video of the making of the trailer is now available :

https://youtu.be/KsmH7AwUQxc (Japanese)

3. 50th Japan Week 2025 Manchester, UK (3 ~ 9 September 2025)
https://www.iffjapan.or.jp/schedule.html (Japanese)

Japan Week is an International exchange event that introduces Japanese lifestyle, culture, performing arts, fine arts, music, fashion, sports, etc. to the citizens of the host city. Nippon Travel Agency has participated in the operation of the event since its inception in 1986, and has introduced many guests and Japanese culture to the rest of the world. This year, the 5-th edition of the "Japan Week" will be held in Manchester, UK.

4. Domestic Travel Product Akai Fuusen (Red Ballon)

We are currently running a project to commemorate our 120th anniversary, "Akai Fuusen (Red Ballon) Baton : Your favorite Travel Destination"!

Each month, Akai Fuusen (Red Ballon) planner with extensive knowledge of the region will introduce his or her favorite travel destination!

5. Overseas Travel Products "BEST Tour"

In addition to the 120th anniversary of our founding, we are also celebrating the 55th anniversary of our overseas package tours called "BEST tour". We are planning to release several special travel products this year that will rediscover the true appeal of travel with themes such as sustainable tourism and cross-cultural exchange.

The above are just some of the 120th anniversary projects currently underway.

Other 120th anniversary-themed co-creation events will be held in Japan as overseas as needed.